The On-Hold Guy
On Hold Message Service
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The following excerpt is from the
November/December 2004 issue of
Ride Magazine
"Besides location, one of Nord-Ride's secret weapons is its on-hold
message system. Instead of repeating a boring, "Please continue to hold"
message, it entertains callers with [a] witty mix of jokes, trivia and
Michigan humor, plus some subtle sales pitches.
The off-beat spiel is the brainchild of Nord's life-long friend,
Perry Wright, a former radio and TV host and
stand-up comic, who writes and voices "The On-Hold Guy" character. It's so
popular, people ask to be put on hold and tell friends to call the
dealership to listen. Wright is also the company's marketing director."